The Media Fact Book was born in 1997 out of our media market knowledge and our passion for this industry. It has been published annually ever since. Along the way we have continuously developed and improved upon it, making it relevant and in sync with all the major transformations the media industry went through.
We pride ourselves on being the only media agency in Romania to publish this information along with our views, analysis, and predictions on the current media market. This says a lot about who we are, what we do and how we do it. We do it with passion, dedication, and professionalism, not to mention countless hours of data mining and analysis, for a comprehensive and insightful reading experience in each edition of our Media Fact Book.
Each year the result is a publication eagerly awaited for the high standards in information and analysis, a staple of the Romanian media industry for the last 26 years.
Last year, our Media Fact Book was a source of inspiration for many marketing professionals, both locally and internationally.
This year, our attention is split between two major themes, the cost-of-living crisis in the difficult global economic context, and the rise of Artificial Intelligence as the hottest topic to debate. Both have impact in the media market and both influence decisions brands are forced to make today for successful results tomorrow.
In a dynamic industry where Digital is becoming more important each year and where people live in constant connectivity, we are seeing a consolidation of media consumption trends and signs of a stable evolution of the media market. Precaution, research and constant optimization are the key words for the rest of this year and probably the next one.
Growing faster than the global average, the local media industry exceeded expectations and reached a value of 657 million euros in 2022.
Our Media Fact Book arrived on the desks of more than 3,500 professionals across numerous industries and geographies. This makes the Media Fact Book not only a locally targeted product, but also a reference reading for international professionals.
With digital media as primary growth driver and representing a third of all media market, we estimate a value of 683 million euros for the local media market at the end of 2023.
EVERY YEAR WE DEVOTE MORE SPECIALISTS, WITH MORE EXPERIENCE, AND SPEND MORE HOURS WRITING AND ANALYZING OUR FACT BOOK. WE DO THIS IN ORDER TO CONTINUOUSLY UPDATE AND CONSOLIDATE MEDIA FACT BOOK, AS THE MOST COMPREHENSIVE ANALYSIS OF THE ROMANIAN MEDIA INDUSTRY.
Metropolis Bravo 89-97,
Grigore Alexandrescu
010624, Bucharest, Romania
Select the Media Fact Book edition(s) you wish to access:
The growth trend remains moderately optimistic, with advertisers spending wisely and watchful for any economic disruption. Digital remains the main source of growth, but with a slower pace, while OOH & Radio are continuing their post pandemic recovery and consolidation. TV feels the most significant impact of audience erosion.
DISCOVER