The Media Fact Book was born in 1997 out of our media market knowledge and our passion for media. It has been published annually ever since. Along the way we have continuously developed and improved upon it.
We pride ourselves on being the only media agency in Romania to publish this information along with our views on the current media market. This says a lot about who we are, what we do and how we do it. Passion, dedication and professionalism (not to mention countless hours of data mining and analysis) is what we put into each edition of our Media Fact Book.
The final result is a publication that is eagerly awaited and has been raising its standards for each of the past 27 years.
Each year the result is a publication eagerly awaited for the high standards in information and analysis, a staple of the Romanian media industry for the last 27 years.
Last year, our Media Fact Book was a source of inspiration for many marketing professionals, both locally and internationally.
This year, our attention is split between two major themes, the cost-of-living crisis in the difficult global economic context, and the rise of Artificial Intelligence as the hottest topic to debate. Both have impact in the media market and both influence decisions brands are forced to make today for successful results tomorrow.
In a dynamic industry where Digital is becoming more important each year and where people live in constant connectivity, we are seeing a consolidation of media consumption trends and signs of a stable evolution of the media market. Precaution, research and constant optimization are the key words for the rest of this year and probably the next one.
Our Media Fact Book arrived on the desks of more than 3,500 professionals across numerous industries and geographies. This makes the Media Fact Book not only locally targeted product, but also a reference reading for international professionals.
Today’s media market in Romania is defined as a sophisticated mix of traditional and digital platforms that cater to a diverse and tech-savvy audience, reaching a value of 701 million euros in 2023.
With digital media as one of the drivers of growth, representing a third of the entire media market, and TV on an accelerated growth fueled by sports events, we estimate a value of 762 million euros for the local media market at the end of 2024.
EVERY YEAR WE DEVOTE MORE SPECIALISTS, WITH MORE EXPERIENCE, AND SPEND MORE HOURS WRITING AND ANALYZING OUR FACT BOOK. WE DO THIS IN ORDER TO CONTINUOUSLY UPDATE AND CONSOLIDATE MEDIA FACT BOOK, AS THE MOST COMPREHENSIVE ANALYSIS OF THE ROMANIAN MEDIA INDUSTRY.
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The economic stability and the return of major cyclical events such as elections, Euro Football Championship and Paris Olympic Games will accelerate the 2024 ad spend to (+9% vs. 2023).
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