The Media Fact Book was born in 1997 out of our media market knowledge and our passion for media. It has been published annually ever since. Along the way we have continuously developed and improved upon it.

We pride ourselves on being the only media agency in Romania to publish this information along with our views on the current media market. This says a lot about who we are, what we do and how we do it. Passion, dedication and professionalism (not to mention countless hours of data mining and analysis) is what we put into each edition of our Media Fact Book.

The final result is a publication that is eagerly awaited and has been raising its standards for each of the past 26 years.

Last year, our Media Fact Book arrived on the desks of more than 3,500 professionals across numerous industries and geographies. This makes the Media Fact Book not only locally targeted product, but also a reference reading for international professionals.

This year, as the market is shaped by exceptional circumstances, we look at the good, the bad and the promising features of advertising during (and after) a pandemic. Our cover story focuses on the effects of COVID-19 on the media market, some of which may be transitory, others, here to stay. Our feeling is that the radical changes which came with social distancing will only accelerate media consumption and digital behaviors which have already been developing for a long time before the crisis.

Every year we devote more specialists, with more experience, and spend more hours writing and analyzing our Fact Book. We do this in order to continuously update and consolidate Media Fact Book, as the most comprehensive analysis of the Romanian media industry.

LAST YEAR

our Media Fact Book arrived on the desks of more than 3,500 professionals across numerous industries and geographies. This makes the Media Fact Book not only locally targeted product, but also a reference reading for international professionals.

THIS YEAR

Growing faster than the global average, the local media industry exceeded expectations and reached a value of 601 million euros in 2021.

With digital media as primary growth driver and representing a third of all media market, we estimate a value of 640 million euros for the local media market at the end of 2022.

EVERY YEAR WE DEVOTE MORE SPECIALISTS, WITH MORE EXPERIENCE, AND SPEND MORE HOURS WRITING AND ANALYZING OUR FACT BOOK. WE DO THIS IN ORDER TO CONTINUOUSLY UPDATE AND CONSOLIDATE MEDIA FACT BOOK, AS THE MOST COMPREHENSIVE ANALYSIS OF THE ROMANIAN MEDIA INDUSTRY.

TEAM

Veronica Savanciuc

President

veronica.savanciuc@mullenlowe.ro

Alexandra Olteanu

Managing Director

alexandra.olteanu@initiativemedia.ro

Ruxandra Stefan

Communication Design Director

ruxandra.stefan@initiativemedia.ro

Cosmin Otel

Head of Digital

cosmin.otel@initiativemedia.ro

Ruxandra Stan

Head of Media Partnerships

ruxandra.stan@initiativemedia.ro

Ana Andrei

Strategic Communication Integrator

ana.andrei@initiativemedia.ro

Metropolis Bravo, 89-97, Grigore Alexandrescu | 010624 Bucharest, Romania

+40 21 301 0100 / office@initiativemedia.ro

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