Romania’s economy in 2024 showed slow growth and ongoing inflation. Still, consumers kept spending—especially on essentials and non-food items. The FMCG and electro-IT markets grew 7.4% year-on-year in H1, with food sales up 4% and non-food up 14%. Demand rose notably for home comfort, small appliances, and IT products, reflecting interest in both practicality and lifestyle upgrades.

believe personal finances will improve in the next 6 months (+2pp vs 2023)
say it's important to have a positive attitude
say it's important to spend time with family