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MEDIA MARKET 

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  • Sectors
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CONSUMER
MEDIA MARKET
TELEVISION MARKET
DIGITAL INSIGHTS
OOH MARKET
RADIO MARKET

In 2025, total net media revenues are projected to reach €847 million, reflecting a modest year-over-year growth of 6.5% compared to 2024. This restrained increase suggests a cautious market environment shaped by economic and political headwinds.

€ 847M
Net media market forecast for 2025
+ 6.5 %
Media market evolution vs 2024
€ 795 M
Estimated net media market in 2024

THE MEDIA MIX STRATEGY VARIES SIGNIFICANTLY ACROSS SECTORS, SHAPED LARGELY BY PURCHASE CYCLES AND CONSUMER MEDIA BEHAVIOR.

TOP 10 SECTORS: RETAIL CONTINUES TO STRENGTHEN ITS LEADERSHIP SINCE 2021

THE MEDIA MARKET REACHED AN ESTIMATED NET VALUE OF €795 MILLION, REFLECTING A 10% INCREASE COMPARED TO 2023.

IN 2024, TV AND DIGITAL MEDIA CONTINUED TO GATHER ALMOST 90% OF THE TOTAL ESTIMATE MARKET.

ROMANIA SHOWS STRONG AD-SPEND GROWTH POTENTIAL, WITH GDP GROWTH SUPPORTING MEDIA MARKET EXPANSION.

Consumer insights

CONSUMER

Media Market Card Image

MEDIA MARKET

Television Card Image

TELEVISION MARKET

Digital Card Image

DIGITAL INSIGHTS

OOH Card Image

OOH MARKET

Radio marked card image

RADIO MARKET

Media market Image Card
Media Fact Book Logo image

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