The 2025 OOH net market is expected to increase by 5% to an estimated total of €49M. OOH remains strategically relevant, but rising costs and transparency issues are pushing advertisers toward more flexible, digital formats. Digital OOH is set to lead growth in 2025, driven by innovation and expanding infrastructure.

Net OOH market forecast for 2025
OOH Market evolution vs 2024
Estimated net OOH market size in 2024